“ How I've improved the User Experience for an EventOps platform by improving their Audience Intelligence system with better functional & Visual Design Experience “
“ How I've improved the User Experience for an EventOps platform by improving their Audience Intelligence system with better functional & Visual Design Experience “
“ How I've improved the User Experience for an EventOps platform by improving their Audience Intelligence system with better functional & Visual Design Experience “
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About EventHQ
About EventHQ
About EventHQ
Founded in 2023 , EventHQ is an EventOps and Intelligence platform purpose-built to support event marketing teams. The system streamlines information flow, automates engagement, and offers in-depth ROI analytics. It stands as an all-encompassing solution connecting revenue teams, marketing, and data in one place.
As being founded in 2023 , it's still in development process
Founded in 2023 , EventHQ is an EventOps and Intelligence platform purpose-built to support event marketing teams. The system streamlines information flow, automates engagement, and offers in-depth ROI analytics. It stands as an all-encompassing solution connecting revenue teams, marketing, and data in one place.
As being founded in 2023 , it's still in development process
Discover
Discover
Discover
🔴 Problem Statement
🔴 Problem Statement
🔴 Problem Statement
Designing a Screen for EventHQ
“ Imagine yourself as a designer at EventHQ. Your task is to create a screen layout in Figma that enhances the user experience for one of EventHQ's screens. Use your creativity and design skills to craft a visually appealing and functional screen that aligns with EventHQ's brand and user needs. “
Timeline : 2 Days [ ]
Designing a Screen for EventHQ
“ Imagine yourself as a designer at EventHQ. Your task is to create a screen layout in Figma that enhances the user experience for one of EventHQ's screens. Use your creativity and design skills to craft a visually appealing and functional screen that aligns with EventHQ's brand and user needs. “
Timeline : 2 Days [ ]
Designing a Screen for EventHQ
“ Imagine yourself as a designer at EventHQ. Your task is to create a screen layout in Figma that enhances the user experience for one of EventHQ's screens. Use your creativity and design skills to craft a visually appealing and functional screen that aligns with EventHQ's brand and user needs. “
Timeline : 2 Days [ ]
The Screens 💻
The Screens 💻
The Screens 💻
The Challenge I face 🗣️
The Challenge I face 🗣️
The Challenge I face 🗣️
As it is a Remote take-home challenge I wasn't able to ask questions or conduct the interview with Stakeholders & PM's in order to get insights into the actual problems
Btw Here's some questions that I would ask ( in case if you're curious 🤨 )
As it is a Remote take-home challenge I wasn't able to ask questions or conduct the interview with Stakeholders & PM's in order to get insights into the actual problems
Btw Here's some questions that I would ask ( in case if you're curious 🤨 )
As it is a Remote take-home challenge I wasn't able to ask questions or conduct the interview with Stakeholders & PM's in order to get insights into the actual problems
Btw Here's some questions that I would ask ( in case if you're curious 🤨 )
Therefore I had to take certain Assumptions at various steps in-order to complete this challenge within the Timeframe
Therefore I had to take certain Assumptions at various steps in-order to complete this challenge within the Timeframe
Therefore I had to take certain Assumptions at various steps in-order to complete this challenge within the Timeframe
introduction 👤
introduction 👤
introduction 👤
Having data of 1000's of individuals , EventHQ Audience Screen has an Intelligence system that helps in giving insights about their audience helps in Tracking the ICP, your prospects, clients and churn risk accounts and plan accordingly & Plan future events better with revenue, audience, and outcome forecasts.
It has a main Screen & an overlay that give information about the individual Audience when clicked
Having data of 1000's of individuals , EventHQ Audience Screen has an Intelligence system that helps in giving insights about their audience helps in Tracking the ICP, your prospects, clients and churn risk accounts and plan accordingly & Plan future events better with revenue, audience, and outcome forecasts.
It has a main Screen & an overlay that give information about the individual Audience when clicked
Having data of 1000's of individuals , EventHQ Audience Screen has an Intelligence system that helps in giving insights about their audience helps in Tracking the ICP, your prospects, clients and churn risk accounts and plan accordingly & Plan future events better with revenue, audience, and outcome forecasts.
It has a main Screen & an overlay that give information about the individual Audience when clicked
Who the hell are the users 👥 ?
Who the hell are the users 👥 ?
Who the hell are the users 👥 ?
From the Statement I could potentially assume that the users are the Event Organizers [ Individuals or teams ] responsible for planning, managing, and organizing events using EventHQ , to enhance event planning and execution & give their Clients [ who want to conduct these events ] a much better experience with potential for leads
From the Statement I could potentially assume that the users are the Event Organizers [ Individuals or teams ] responsible for planning, managing, and organizing events using EventHQ , to enhance event planning and execution & give their Clients [ who want to conduct these events ] a much better experience with potential for leads
From the Statement I could potentially assume that the users are the Event Organizers [ Individuals or teams ] responsible for planning, managing, and organizing events using EventHQ , to enhance event planning and execution & give their Clients [ who want to conduct these events ] a much better experience with potential for leads
Define
Define
Define
It's Time To Critique 🗣️
It's Time To Critique 🗣️
It's Time To Critique 🗣️
I've gone ahead & started Analysing the Screens & I've identified a number of significant problems . So I've decided to go ahead & solve them individually Screen by Screen & Component by Components
I've gone ahead & started Analysing the Screens & I've identified a number of significant problems . So I've decided to go ahead & solve them individually Screen by Screen & Component by Components
I've gone ahead & started Analysing the Screens & I've identified a number of significant problems . So I've decided to go ahead & solve them individually Screen by Screen & Component by Components
Ideate - Design - Iterate
Ideate - Design - Iterate
Ideate - Design - Iterate
The Audience Screen [ Main Screen ]
The Audience Screen [ Main Screen ]
The Audience Screen [ Main Screen ]
The Goal of this screen is to showcase the data of the entire audience of all the events to manage & track in-order to keep an eye on the potential employees
The Goal of this screen is to showcase the data of the entire audience of all the events to manage & track in-order to keep an eye on the potential employees
The Goal of this screen is to showcase the data of the entire audience of all the events to manage & track in-order to keep an eye on the potential employees
🔴 Overall Analysis [ the problem ]
🔴 Overall Analysis [ the problem ]
🔴 Overall Analysis [ the problem ]
1. It doesn't have an option to sorting & filtering system for the Audience based on state of events [ Completed , Ongoing etc. ]
2. The Components lack a clear information hierarchy and didn't highlight the key data points
3. The layout & Visual Design of the overall screen is messed up
4. There isn't any option to look into all of the audience list individually based on events ( I'm assuming it to have it in the Event tab as it would be easier to look into 1000s of Audience based on Individual event itself )
1. It doesn't have an option to sorting & filtering system for the Audience based on state of events [ Completed , Ongoing etc. ]
2. The Components lack a clear information hierarchy and didn't highlight the key data points
3. The layout & Visual Design of the overall screen is messed up
4. There isn't any option to look into all of the audience list individually based on events ( I'm assuming it to have it in the Event tab as it would be easier to look into 1000s of Audience based on Individual event itself )
1. It doesn't have an option to sorting & filtering system for the Audience based on state of events [ Completed , Ongoing etc. ]
2. The Components lack a clear information hierarchy and didn't highlight the key data points
3. The layout & Visual Design of the overall screen is messed up
4. There isn't any option to look into all of the audience list individually based on events ( I'm assuming it to have it in the Event tab as it would be easier to look into 1000s of Audience based on Individual event itself )
Now let's dive deep into each element of the Screen 🧐
Now let's dive deep into each element of the Screen 🧐
Now let's dive deep into each element of the Screen 🧐
Sorting & filtering system
Sorting & filtering system
Ensuring that users are quickly able to find what they're looking for with help of Sorting & filtering options
By adding filters options like All , Completed & Ongoing Events , helps Users in identifying the potential audience based on the events in advanced itself & to plan their event & strategy in advance
By making the filters available in primary view , Users can quickly filter the audience based on events hence improving Discoverability
Ensuring that users are quickly able to find what they're looking for with help of Sorting & filtering options
By adding filters options like All , Completed & Ongoing Events , helps Users in identifying the potential audience based on the events in advanced itself & to plan their event & strategy in advance
By making the filters available in primary view , Users can quickly filter the audience based on events hence improving Discoverability
Ensuring that users are quickly able to find what they're looking for with help of Sorting & filtering options
By adding filters options like All , Completed & Ongoing Events , helps Users in identifying the potential audience based on the events in advanced itself & to plan their event & strategy in advance
By making the filters available in primary view , Users can quickly filter the audience based on events hence improving Discoverability
Now let's dive into individual Components 📐
Now let's dive into individual Components 📐
Now let's dive into individual Components 📐
The Infographics Cards
The Infographics Cards
The Infographics Cards
This section has got two Infographics Cards namely Event Attendance Breakdown & Audience Distribution
This section has got two Infographics Cards namely Event Attendance Breakdown & Audience Distribution
This section has got two Infographics Cards namely Event Attendance Breakdown & Audience Distribution
Event Attendance Breakdown Card
Event Attendance Breakdown Card
Event Attendance Breakdown Card
Room for Improvements :
1. Instead Type of Event Attended by the audience as this would be more directly understandable
2. Improving the Visual Design of the card with no of Iterations
Room for Improvements :
1. Instead Type of Event Attended by the audience as this would be more directly understandable
2. Improving the Visual Design of the card with no of Iterations
Room for Improvements :
1. Instead Type of Event Attended by the audience as this would be more directly understandable
2. Improving the Visual Design of the card with no of Iterations
Audience Distribution Card
Audience Distribution Card
Audience Distribution Card
the goal of this card is to display the information about the potential audience based on events so there's no need to showcase other non-potential audiences like customers , contacts separately etc .
The Problems 🔴
1. Firstly I wasn't able to understand what's the difference between opportunities & leads ?
I assumed them to be the potential audience ( i.e ICP & BP )
2. Secondly , what do these customers and contacts really mean ?
I assumed them to be one of the other non potential audiences from the event
the goal of this card is to display the information about the potential audience based on events so there's no need to showcase other non-potential audiences like customers , contacts separately etc .
The Problems 🔴
1. Firstly I wasn't able to understand what's the difference between opportunities & leads ?
I assumed them to be the potential audience ( i.e ICP & BP )
2. Secondly , what do these customers and contacts really mean ?
I assumed them to be one of the other non potential audiences from the event
the goal of this card is to display the information about the potential audience based on events so there's no need to showcase other non-potential audiences like customers , contacts separately etc .
The Problems 🔴
1. Firstly I wasn't able to understand what's the difference between opportunities & leads ?
I assumed them to be the potential audience ( i.e ICP & BP )
2. Secondly , what do these customers and contacts really mean ?
I assumed them to be one of the other non potential audiences from the event
Solution 💡
Solution 💡
Designed a card after the number Of Iterations that clearly shows the data about the Potential audience from the events with a better Visual Design
[ i.e It Clearly shows the data of their Potential Audience { ICPs , BPs etc. } ]
Designed a card after the number Of Iterations that clearly shows the data about the Potential audience from the events with a better Visual Design
[ i.e It Clearly shows the data of their Potential Audience { ICPs , BPs etc. } ]
Designed a card after the number Of Iterations that clearly shows the data about the Potential audience from the events with a better Visual Design
[ i.e It Clearly shows the data of their Potential Audience { ICPs , BPs etc. } ]
Revenue Breakdown of Companies
Revenue Breakdown of Companies
The Goal of this component is to showcase the data about the company's revenue whom employees have attended the events
The Problem
The current Design doesn't have a clear visual balance & even the information hierarchy is broken as It doesn't clearly indicate about companies profile right on in the component itself
The Goal of this component is to showcase the data about the company's revenue whom employees have attended the events
The Problem
The current Design doesn't have a clear visual balance & even the information hierarchy is broken as It doesn't clearly indicate about companies profile right on in the component itself
The Goal of this component is to showcase the data about the company's revenue whom employees have attended the events
🔴 The Problem
The current Design doesn't have a clear visual balance & even the information hierarchy is broken as It doesn't clearly indicate about companies profile right on in the component itself
Improved Solution
Improved Solution
Improved Solution
The improved Solution has a better Visual Design giving users a much better experience
Another improvement is those company profiles on every graph , giving users a quick glance at potential companies of which the employees have attended the event
The improved Solution has a better Visual Design giving users a much better experience
Another improvement is those company profiles on every graph , giving users a quick glance at potential companies of which the employees have attended the event
The improved Solution has a better Visual Design giving users a much better experience
Another improvement is those company profiles on every graph , giving users a quick glance at potential companies of which the employees have attended the event
I’ve did something more 😎
I’ve did something more 😎
I’ve did something more 😎
Another notable Improvement is that I've added a separate section that indicates the top 3 companies of which employees have / had / will attend the event
Another notable Improvement is that I've added a separate section that indicates the top 3 companies of which employees have / had / will attend the event
Another notable Improvement is that I've added a separate section that indicates the top 3 companies of which employees have / had / will attend the event
The Dashboard Component
The Dashboard Component
The Dashboard Component
The first thing I got in mind 🧠 when I looked at this is Dashboard Component is what is it showing , whom he's showing , is this showing all the Audience who've attended event or just ICPs & BPs & etc.?
, From the design I'm assuming the Goal of this component is to showcase all the ICPs & BPs that could the Potential leads from different companies on the events
The Problem :
One other problem I've realised is it could generate some which doesn't have any order or parameter to sort these ICPs & BPs
The first thing I got in mind 🧠 when I looked at this is Dashboard Component is what is it showing , whom he's showing , is this showing all the Audience who've attended event or just ICPs & BPs & etc.?
, From the design I'm assuming the Goal of this component is to showcase all the ICPs & BPs that could the Potential leads from different companies on the events
The Problem :
One other problem I've realised is it could generate some which doesn't have any order or parameter to sort these ICPs & BPs
The first thing I got in mind 🧠 when I looked at this is Dashboard Component is what is it showing , whom he's showing , is this showing all the Audience who've attended event or just ICPs & BPs & etc.?
, From the design I'm assuming the Goal of this component is to showcase all the ICPs & BPs that could the Potential leads from different companies on the events
The Problem :
One other problem I've realised is it could generate some which doesn't have any order or parameter to sort these ICPs & BPs
Improved Solution
Improved Solution
Improved Solution
For this we need some parameters to sort , After having a keen look I've decided to sort them [ ICPs & BPs ] based on Company & Companies Revenue
It helps to have a keen eye into their potential audience 👀
For this we need some parameters to sort , After having a keen look I've decided to sort them [ ICPs & BPs ] based on Company & Companies Revenue
It helps to have a keen eye into their potential audience 👀
For this we need some parameters to sort , After having a keen look I've decided to sort them [ ICPs & BPs ] based on Company & Companies Revenue
It helps to have a keen eye into their potential audience 👀
The About Audience Screen [ Overlay ]
The About Audience Screen [ Overlay ]
The About Audience Screen [ Overlay ]
The Goal of this screen is to showcase the in-depth data of Individual Potential Audience who might be the ICP or BP of the top company's
The Goal of this screen is to showcase the in-depth data of Individual Potential Audience who might be the ICP or BP of the top company's
The Goal of this screen is to showcase the in-depth data of Individual Potential Audience who might be the ICP or BP of the top company's
Improved Solution
Improved Solution
Improved Solution
For this I've Ideated two different design directions one is Side Overlay & Centre Overlay ( Modal Type )
For this I've Ideated two different design directions one is Side Overlay & Centre Overlay ( Modal Type )
For this I've Ideated two different design directions one is Side Overlay & Centre Overlay ( Modal Type )
The Final Design
The Final Design
The Final Design
For the final one i thought of going with Modal type Overlay as it's more common Design Patterns for these kind of web apps
For the final one i thought of going with Modal type Overlay as it's more common Design Patterns for these kind of web apps
For the final one i thought of going with Modal type Overlay as it's more common Design Patterns for these kind of web apps
The Side Bar
The Side Bar
The Side Bar
Also for the final surprise , just to go that extra mile I've Re-designed their SideBar with the current Visual Design Direction to surpass beyond their expectations
Also for the final surprise , just to go that extra mile I've Re-designed their SideBar with the current Visual Design Direction to surpass beyond their expectations
Also for the final surprise , just to go that extra mile I've Re-designed their SideBar with the current Visual Design Direction to surpass beyond their expectations
The Final Look
The Final Look
The Final Look
You have reached the end 🛑 !
You have reached the end 🛑 !
You have reached the end 🛑 !
You can find me on Twitter and Linkedin if you have any further questions .
You can find me on Twitter and Linkedin if you have any further questions .
You can find me on Twitter and Linkedin if you have any further questions .